This article was originally published January 26, 2011 on Green Marketing TV.
Many analysts are predicting that 2011 will be a make-or-break-it year for many green businesses as increasing competition in the green sector drives some businesses to new heights of innovation and service while other businesses lag behind. Keeping your finger on the pulse of macro and consumer trends is one way to ensure that your business will pass all challenges with flying colors, and make 2011 its strongest year yet!
Here are eleven green business trends to be aware of in 2011:
1. Collaborative Consumerism
With the aftershocks of the Great Recession still hurting working families around the country and environmental awareness on the rise, many families are trying to simplify their lives, protect their financial well-being, and go green at the same time by getting rid of possessions they don’t need and cutting back on unnecessary purchases. This has led to a sharp increase in the number of people leading what some are calling the “leasing lifestyle.” Why spend money, consume resources, and use up valuable storage space on something you’ll only use a few times a year, the philosophy goes, when you can just rent it instead?
In addition to seeking out traditional rental companies, many families are turning to more creative alternatives to ownership. One that is becoming increasingly popular is the concept of “collaborative consumption.” This is a catchall term that includes many different ways families are saving money and reducing their consumption, including peer-to-peer (P2P) sharing, P2P renting, bartering, swapping, fractional ownership, and more.
In an economy dependent on consumer spending, this may seem like a dangerous trend, even for green businesses dedicated to the principles of reduce, reuse, recycle. However, it offers many business opportunities for creative green entrepreneurs, especially on the web…