This article was originally published September 16, 2010 on Green Marketing TV.
Foursquare is one of the fastest growing social media sites right now, with more than 3,000,000 users already and climbing at a rate of nearly half a million users per month.
Foursquare is a location-based smart phone application that allows users to “check-in” at businesses ranging from restaurants and nightclubs to bed and breakfasts and dry cleaning services. Users can share short also tips and To Do lists with their friends, such as “try the vegan lasagna!” Users earn points and badges for check-ins and for completing certain tasks, and can compete for the position of “Mayor” at a particular location, which means they have more check-ins at that particular spot than anyone else.
Foursquare is not only fun for users, it’s also a great marketing tool for businesses. Foursquare allows business owners to “claim” their businesses and offers a robust selection of features to track the success of your Foursquare marketing efforts, including the most recent visitors, the most frequent visitors, the total number of unique visitors, the number of check-ins per day, and more.
Read the rest of the article at Green Marketing TV.